What is an attribution window in marketing? What marketers need to know
#ADRIAN86 An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open,…
Read MoreMarketing operations tech stack audit: A proven checklist for operations teams
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49%…
Read MoreAI engine optimization audit: How to audit your content for AI search engines
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand…
Read MoreVoice search optimization: How to get your business heard about
A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie. Today, if we…
Read MoreAnswer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts…
Read MoreAdaptive marketing: Proven strategies for growing companies
The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and…
Read MoreEmail marketing reporting: Our top best practices and tool recommendations for 2026
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it,…
Read MoreIntroducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about…
Read MoreHow to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into…
Read MoreCreating Video for Instagram: 13 Tips from Brands You Love [+ Examples]
Creating video for Instagram is one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories,…
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