Profound vs. Scrunch: Which AEO tool fits your team?
#ADRIAN86 If you’re comparing Profound vs. Scrunch, the buying decision usually comes down to where your AEO workflow stalls, not which…
Read MoreHow to build an AI agent: from goal to live deployment
Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools,…
Read MoreWhat options exist for running AEO without a large team?
Companies without the internal resources or budget to build a dedicated search department still need to know what options exist…
Read MoreWhat actually happened when our blog went AI-first: A manager’s account
When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There…
Read MoreBest Claude skills for marketing and sales teams
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and…
Read More10 bune practici AI pentru răspunsuri mai bune
Ai întrebat vreodată un AI ceva și ai primit un răspuns vag, prea lung sau pur și simplu greșit? Problema…
Read MoreThe marketing automation model that drove 9x qualified lead growth in a secondary market
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about…
Read MoreTransactional email: What it is and how it works
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or…
Read MoreTracking AI Overviews: What the data actually shows
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results…
Read MoreClaude skills vs. plugins vs. MCP connectors: A simple guide
If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a…
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