Branded vs. unbranded queries in AI search — and how to track them
#ADRIAN86 Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running…
Read MoreObstacles in marketing automation and how to fix them [2026]
Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows.…
Read MoreScrunch vs. Ahrefs: AI visibility tracking comparison
If you’re weighing Scrunch vs Ahrefs, you’re probably asking a bigger question underneath it: do I buy a specialist tool…
Read MoreWhat is RAG in AI? A plain-English guide for marketers
More of your audience now gets answers from AI instead of a list of links. So when someone asks an…
Read MoreHow to find and fix your AEO keywords gap
To improve visibility in AI answer engines, content and SEO marketers need to add AEO keywords gap analysis to their…
Read MoreHow do I benchmark my AI search performance against my industry?
Measuring success is a leading challenge for answer engine optimization (AEO) that marketers report today. In HubSpot’s State of AEO…
Read MoreClaude integrations worth adding to your GTM stack
Most marketers use an AI assistant at work, but constantly switching between Claude, a CRM, and other apps breaks focus.…
Read MoreAI maturity in marketing: What the research reveals
AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results,…
Read MoreScrunch vs. Semrush: Which tracks AI visibility better?
Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs.…
Read MoreChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy
It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its…
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